Tom Peters gave the Keynote presentation at the annual meeting of the AICC (Association of Independent Corrugated Converters). If you have the chance, you should really check out his presentation slides. (Warning! You may need sunglasses.) I am sure you will get the message from the slides, even without hearing the presentation. He does a good job of grabbing and holding your attention and at the same time presenting some really compelling statistics. If your business doesn’t offer anything for women, boomers and geezers you may be are missing the boat. You can download Tom's presentation slides here. I particularly like this slide.