In marketing, the way you present your message can make all the difference in how effective it is. Seth Godin really illustrates this point in his post, “How to make a PowerPoint chart”. It is interesting how presenting information, especially statistical information, in the right way can dramatically increase the clarity and effectiveness of the message. Take a look, and think about how this could be applied in your marketing presentations. Is your information connecting with the audience effectively? Can you cut out distracting or unnecessary information to help focus your presentation? Can you lead the audience through the same information while building anticipation and keeping their attention? Enjoy