Have you ever stopped at an ice cream stand and found that all they sold were books? Of course not, but if you did, do you think they would sell many books? Well, sending online advertising visitors to non-relevant page can have the same results. Ok, this example is a bit ridiculous, but the point is to see how well your online advertising matches the pages that you send it to. By aligning these two messages so the visitor gets what they are expecting and also what you have promised in the ad you will increase your successful conversions for your site.

It sounds simple but many people make the mistake of sending all their online advertising to their home page when sending it to targeted pages is a much better choice. You are paying for the traffic and want to make the most of it so don’t throw your money away just to increase hits on your website. Focus on targeted marketing messages and send this traffic to matching targeted landing pages with a clear conversion goal and you will be much more successful. (Don’t forget to measure your success.)