If every car sold in our country had a real-time gas consumption meter on the dashboard and the rear window, things would change very fast. -Seth Godin

Maybe someone will invent one. Sometimes all it takes is a change in consciousness for great things to happen. If you want to read the full post here's the link: The coming backlash over green marketing

Looking for a nice guide to Keyword research? Check out this post from Brian Clark at Copyblogger.com. 5 part series on keyword research. I just ran through it. Brian does a really nice job laying out the process. Understanding how to use Keyword research to focus your website or blog topics onto what your audience is looking for can really help to increase the quantity and quality traffic.

The latest in the Duct Tape Marketing Coaching Excellence Series is this week. The guest this month is Mr. Tim Ferris, author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich. ( I got my copy in audio format from iTunes but you can grab it on Amazon too.) The Webinar kicks off at Noon CST - (10PST, 11MST, 1pm EST, GMT-6) on Thursday Feb. 21st. Here is the link to sign up. It’s free. http://www.ducttapemarketing.com/coachingexcellence.html#enroll

Free, Live Tele-seminar features all star marketing line up. Here is an excellent opportunity to here from some fantastic marketing and small business minds. This free teleseminar will feature:

• NY Times bestselling author, Seth Godin. (I just grabbed the audio version of his latest book Meatball Sunday off iTunes.)Meatball Sundae: Is Your Marketing out of Sync?
• John Jantsch from Duct Tape Marketing.
• Tim Ferriss author of The 4-Hour Workweek. The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich
• The Editor-in-Chief of Wired magazine and author of The Long Tail, Chris Anderson.The Long Tail: Why the Future of Business is Selling Less of More

The seminar will take place Tuesday, January 22nd at 2:00 EST. Click here to sign up. Hear you there.

Aaron has an interesting post that sheds some light on the actual value of traffic from social media marketing. If you are thinking of converting these visitors directly to sales you should read his post first "Is Social Media Traffic Worth 1 Cent Per Visitor?". Not all traffic is created equal and the quality depends on the result you are trying to achieve. Defining your goals then understanding how to use different types of online marketing strategies is key. Social media traffic might not be the best investment if you are trying to convert it directly into sales, especially if you are paying money for the traffic. But, it can be used very effectively for getting your message out or creating buzz around your remarkable product so, don’t discount the indirect sales connection.